The third lecture in the lecture cycle of Latvia’s President Valdis Zatlers, “Readings from World Leaders,” will take place on April 26 at 4:15 in the Great Hall of the University of Latvia. Appearing will be consultant, writer and creative entrepreneur John Newbigin. The President is inviting all who are interested to attend the event.

Mr Newbigin’s subject will be “The Creative Economy and Creative Government.” He will speak to an idea that has been very important in recent times – that sustainable growth and prosperity in the future will depend on a more creative economy that requires new skills and new kinds of business. 
“At a time of recession and financial restraint, governments are asking themselves how they can make the necessary investment to maintain today's economy, let alone achieve a new kind of economy for the future?”  says Newbigin. “But perhaps that is the wrong question to ask.  Instead of asking what governments should be doing to help build a creative economy for the twenty-first century,  we should be asking what a creative economy could do to help re-invent government that is fit, and affordable,  for the twenty-first century?”
John Newbigin is a strategic advisor to the UK Film Council. He chairs the Screen England organisation and the Culture24 organisation. He is a board member of several institutions related to the arts and education, and serves as a guest professor at the University of East London and the University of Technology.
In the past, Mr Newbigin has worked for Channel 4 as head of corporate relations. He has served as an advisor to Chris Smith, secretary of state for culture, media and sports, as executive director of the Enigma film production company, and political advisor to the former leader of the British Labour Party, Neil Kinnock.
In 2007, the British government asked Mr Newbigin, as an advisor to the government, to prepare a new national strategy, “Creative Britain: New Talents for a New Economy.” His report led to the implementation of several new and major national programmes, including “Find Your Talent” and “Creative Partnership.”
Mr Newbigin’s lecture is being organised in partnership with the British Council in Latvia and the University of Latvia. He will speak in English.

The lecture will be broadcast online in UL portal.
Prior guests at the “Readings from World Leaders” have included Professor Klaus Schwab, founder of the World Economic Forum in Davos, Switzerland, as well as the American philanthropist, businessman had deputy chairman of the US president’s Consulting Council on Financial Education, John Hope Bryant.

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