Academic CentreThe department plans, manages and coordinates the University of Latvia communication and marketing activities, promotes technology transfer and innovation. Its duties also encompass maintenance and update of the UL portal and social networking account content, creating news releases and marketing materials about the UL, informing the media about the UL news, and documenting the most important events.
The Communication Department is responsible for integrated brand and communication management of the University of Latvia, and consists of the Public Relations Division, Marketing Division, Branding Division, Student Attraction Division and Conference Support Division.
The Public Relations Division develops the UL communication strategies and plans, proactively communicates with the public, including the availability of information to local and foreign audiences about the study opportunities, scientific achievements, lifelong learning, cultural and sports offerings, as well as other services offered by the UL, ensures the functioning of the UL media - Radio "NABA", the official UL website and social network accounts, as well as the UL internal portal, creates UL media content, maintains and updates information, and monitors its content.
Unit organises and plans the UL publicity activities, coordinating the work of the UL institutions, plans and implements the internal communication at the UL, including methodical management of the content of internal communication.
The Marketing Division develops and implements the UL marketing plan, advertising campaigns, marketing material, including the brochure, annual report, etc., organises the attraction of advertisers and services for the UL, provides search engine optimisation (SEO) processes and web advertising and statistics tools for the UL websites, organises the planning, production and distribution of the UL souvenirs and other promotional materials, accepts and places third-party advertising on the UL channels.
The Student Attraction Division develops a strategy and plan for attracting local and international students, develops cooperation with international partners and agents in attracting students, organises participation of the UL in local and international student recruitment events, including exhibitions, fairs, etc,organises student recruitment events in cooperation with the UL Faculties, prepares information on study opportunities for local and foreign students in cooperation with the Study Service and builds cooperation between the UL and Latvian secondary education institutions.
The Branding Division manages and develops the UL brand, organises the updating of the UL visual style book and creates a common graphic identity for all UL institutions, develops guidelines for its application and monitors compliance with them, manages and oversees the development process of the UL advertising campaigns and develops guidelines and samples of the UL souvenirs and representative materials.
The Conference Support Division draws up guidelines for the organisation of conferences and public events at the University and ensures that they are followed, supports the organisation of conferences and public events at the UL, including technical support, marketing and communication.
